I found the article “Mastering the Hype Cycle” to be interesting,
mainly because I’ve seen new a number of new technologies generate lots of hype
and then quickly fade, I think this article helps define and name we all know
takes place.
Two companies that I feel are working through their hype
cycle right now are Facebook and Zynga. A lot of people though Facebook would
change the world and transform the way we go about our day. The truth is that not much has changed in our
daily lives as a result of Facebook. I know for myself when I first started
using Facebook it was fun to browse and find old friends. However, once I’d
located everyone the excitement wore off and now I rarely if ever use Facebook.
I think this is common among a lot of Facebook users and common among new
technologies.
Zynga is another company that has gone through a real Hype
Cycle. A couple years ago some thought Zynga would transform the way we play video
games and would replace the traditional game console. However, the hype seems
to be wearing off for Zynga and it
remains to be seen where they’ll end up.
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